Insightful. Intentional. Impactful.

Merlin Venture Capital
It’s as easy as ABC

Merlin Venture Capital
It’s as easy as ABC

Angel Investing, Business Coaching, Venture Capital

Our mission is simple: help you build a sellable business that earns well, impacts your community, and sets you free.

Embrace your power with Merlin Venture Capital

At Merlin Venture Capital, we believe that brick-and-mortar businesses are the cornerstone of America’s success story.

Manufacturing businesses and the skilled trades in the US are now positioned to experience a level of growth not seen in three quarters of a century.

We work with early stage entrepreneurs and investors in Southern California. Our expertise is in helping blue-collar-business-owners develop, scale, and professionalize their companies through Angel Investing, Business Coaching, and Venture Capital.

With Merlin Venture Capital, you’re not just working with investors — you’re working with partners who believe in your craft, your potential, and your story.

  • WHO CAN WE HELP: Merlin Venture Capital is for early-stage business owners and aspiring entrepreneurs in the skilled trades or technical fields who are ready to take their business to the next level. If you’re struggling to hire, train, and retain the right people—or to attract a steady flow of ideal customers—we provide the strategies, tools, and coaching you need to grow, scale, and ultimately build a business that’s ready to sell.
  • OUR MISSION: Our mission is to provide the essential building blocks of entrepreneurship to blue-collar-business-owners who have the desire to earn a lot of money, to make a positive impact on their community, and to achieve true personal and professional autonomy.

  • WHY PARTNER WITH US:We bring more than capital — we bring clarity, connections, and confidence. Our team combines hands-on experience with strategic insight to help you:

    • Turn your trade into a thriving enterprise.
    • Build a team that grows with you — not against you.
    • Attract ideal customers and scale sustainably.
    • Develop the systems and mindset needed for long-term success.
    • Create a sellable, legacy-worthy business.

Grit. Growth. Greatness.

The ABCs of Merlin Venture Capital

At Merlin Venture Capital, we don’t just invest in businesses — we invest in builders. We believe that skilled tradespeople and technical entrepreneurs are the backbone of America’s success story, and we’re here to help you claim your place in it.

Angel Investing — The Core of Merlin Venture Capital

Angel Investing

The Core of Merlin Venture Capital

Fueling early-stage innovation with wisdom, strategy, and hands-on guidance.

At Merlin Venture Capital, our focus is on nurturing early-stage businesses with both capital and collaboration. We invest in founders who are ready to grow — offering mentorship, strategic insight, and access to powerful industry networks. Working side by side with entrepreneurs, we strengthen leadership, fill team gaps, and help secure future rounds of funding. Our approach is deeply personal, practical, and dedicated to building businesses that last.

  • Capital to early-stage businesses.
  • Mentorship, Industry Connections, and Strategic Guidance to our portfolio companies.
  • Help to attract later-stage funding.
  • A highly hands-on approach to working with our founders.
  • Help to fill gaps in the founding team.

Business Coaching

In the Beginning / Once Upon a Time

Every great venture starts with a strong foundation.

Before scaling comes mastery — and every founder’s journey begins with understanding the fundamentals. Through one-on-one coaching, we help entrepreneurs clarify their vision, align business goals with personal purpose, and navigate challenges with confidence. Together, we develop strategic roadmaps, refine leadership and decision-making, and build the resilience needed for sustainable growth. It’s about shaping your origin story and setting the stage for what’s next.

  • Provide external perspective on business strategies and challenges.
  • Help set clear, measurable goals, & hold founders accountable for taking action on them.
  • Identify opportunities to grow leadership, communication, and decision-making skills.
  • Clarify business’ vision and align it with personal goals, develop strategic roadmaps for growth.
  • Articulate (label) and organize (visualize) business’ strengths and weaknesses.
  • Navigating obstacles, provide support and guidance to overcome challenges and manage stress.
  • Identify environmental opportunities and threats.
  • Foster a growth mindset, encourage to embrace challenges and to learn from setbacks, promote continuous improvement.

Venture Capital

Investing Beyond Capital

Strategic participation in growth-stage opportunities.

Merlin Venture Capital selectively participates in Series A and B rounds for promising startups in Southern California. We take an active role in our investments — providing operational guidance, strategic alignment, and deep industry connections to help companies scale successfully. Our philosophy is simple: invest where innovation, leadership, and community impact come together to create lasting value. With Merlin, capital is just the beginning — partnership is where the real growth happens.

  • We participate in A and B rounds for startups on a limited basis.
  • We work with companies located in Southern California.
  • We have an active management approach to our VC investments.

Mastery. Momentum. Magic.

Benjamin Morgan – Founder

A Southern California native with a mind for business and a heart for transformation, Benjamin is a serial entrepreneur and venture investor who sees magic in momentum. For over two decades, he’s guided early-stage founders across industries — from restaurants and retail to manufacturing, construction, real estate, financial services, and even podcasting — helping them turn raw ideas into thriving enterprises.

A true builder of builders, Benjamin brings together insight, intuition, and innovation to unlock the potential within every venture he touches. His ongoing collaborations with venture partners from the BBC’s Dragon’s Den reflect his global perspective and unshakable belief that with the right mix of vision and strategy, anything can scale — and every founder has a bit of Merlin within.

Books for the Blue-Collar Entrepreneur

Wisdom, grit, and guidance for builders who dream bigger.

Books for the Blue-Collar Entrepreneur

These aren’t just books — they’re blueprints for those who build with their hands, lead with their hearts, and think with unstoppable determination. Each title offers a tool, a principle, or a spark to help you craft a business that lasts. From timeless wisdom to tactical strategy, this collection speaks to the blue-collar entrepreneur ready to master both the trade and the transformation.

You Have The Power

Turn your blue-collar business into a wealth-building enterprise

Imagine running your business with clarity, confidence, and control. With Merlin’s coaching, you’ll gain the tools to make strategic decisions, grow your revenue, and lead with purpose. Don’t let uncertainty slow your momentum — take the first step toward your next chapter today. Contact us and let’s build your future from the ground up.